Investor relations between the US and Africa are continually presenting new opportunities for both parties. Certain industries grow more quickly than others, and many businesses are cyclical in nature. All factors considered, there are five general areas that provide great potential for success. Business development between US and Africa are likely to be centered around these industries over the next several years.

Private and public healthcare centers are a focal point for growing economies. They create jobs and encourage advanced educational opportunities within the community. Healthcare staffing agencies offer an easy way for local residents to gain experience in a particular field and earn hours toward specific certification requirements. Communities with advanced healthcare facilities are generally healthier both physically and financially.

Marketing Efforts

New and existing businesses require a few basic tenets to maintain successful growth. Marketing companies may not seem like a popular choice for this list, but they are a completely natural fit for emerging economies. Established businesses must create effective brand recognition in order to maintain their current market share. New companies definitely rely on marketing efforts to emerge and grow into a healthy state.

Consumers are changing they way they do business in urban and rural areas. They require consistent engagement and frequently express their opinions and preferences online. Successful companies will have a strategic plan to address these opinions and respond to consumer preferences. American and African business relationships can encourage productive marketing platforms for all local businesses.

Political Affiliations

Government and quasi-government agencies present unique business collaborations between US and Africa. Independent auditing and credentialing companies encourage ethical leadership practices. Many programs and ministries are more efficiently operated outside the political scope. Business partnerships between native and foreign entities provide effective balance and positive growth. Specific political affiliations may be open or resistant to change, but there are several agencies that will embrace business opportunities that impact local communities in a meaningful way.

Educational Institutions

Every successful nation offers vast and responsible opportunities for residents to receive an education. Liberal Arts universities, community colleges, and professional trade schools all provide sound educational choices for citizens of all ages. US investors and affiliates work with African leaders to increase these opportunities. They may provide financial support for infrastructure or create partnerships with well established international educational institutions that aid in credentialing new academic facilities throughout the African continent.

Natural Resources

The ever-present natural resource industry throughout Africa consistently provides a business opportunities for US and African entrepreneurs. Agricultural land development, including drilling wells, provides a valuable service for local areas. Responsible mining efforts create sustainable growth as well as successful mineral refining. The related processing plants and manufacturing centers offer longstanding business partnerships that provide jobs for skilled and unskilled workers. When these processes and applicable regulations remain local, more people ultimately profit. Funds reinvested in the community provide exponentially more opportunities than monies that are funneled through an outside corporate or government entity.