Multinational corporations often look for business opportunities in developing nations. These partnerships generally provide equitable growth and simultaneous benefit for the company and the local community. A readily available workforce is eager to accept employment opportunities at a reasonable wage. Employers are equally motivated to hire local residents, often at a discount, and contribute to the community in which they operate. Many major US companies have successfully established a presence within Africa. A small sampling is discussed here to help you learn more before you invest.
For nearly a decade, the John Deere company has been impacting communities throughout sub-Saharan Africa. Executive staff members operate in conjunction with local engineers and set up adequate office space in local areas. They have operated full circle, from research and development to retail sales, in areas like Kenya and South Africa. John Deere has created a market and continues to operate as a trusted advisor to both local leaders and foreign interests. Other markets throughout Africa have already expressed interest utilizing the existing relationship with John Deere to assist slow and vulnerable growers located in less populated areas in Central regions.
General Electric is one of the first companies to recognize the potential for US business in Africa. Since beginning their ventures in Africa more than 120 years ago, General Electric officials have been cognizant of future opportunities. Their robust contributions and investments have provided support for infrastructure and education. General Electric engineers assist with designing and developing equipment for oil operations, solar energy supplies, and new engineering needs as they arise. The future is bright for new and continued partnerships between General Electric and African nations.
The food and snack arm of global giant Pepsi-Cola is always on the lookout for new opportunities. Before purchasing Sub-Saharan company Pioneer Foods, Pepsi already had a fairly strong presence throughout the nation of Africa. From distribution chains along the Ivory Coast to retail connections throughout urban centers in West Africa, Pepsi has firmly planted roots in this rich nation. Although corporate executives are tight lipped about plans for expansion in Africa, many economists believe the food and beverage conglomerate is likely to consider manufacturing and distribution centers throughout Africa within the next few years.
Small Business Opportunities
In addition to the multi-national business entities outlined here, there are an unlimited number of opportunities for entrepreneurs to launch a business in or from Africa. Many established businesses are scrambling to create a presence in Africa, but small business owners recognize the value of partnerships between US and Africa. Historically, the United States prefers open trade agreements with friends of their friends. This policy is likely to encourage stability and support for other business opportunities.
There are endless possibilities in travel and tourism, agriculture, civil infrastructure, and manufacturing. Retail operations have grown exponentially, as have prospects in sustainable natural resource mining and preservation. Forward-looking entrepreneurs and analysts see a wide-open road for new business opportunities within Africa, particularly between the US and Africa.